Blue is not just a colour, but the founder and Creative Director of Cotswold based quality design-focused paper and homeware goods business, Bluetiful.

She’s a passionate and enthusiastic designer, learner, self improver and proud mum to her son, Rowan and wife to her husband, Froggy.

After several years successfully creating ad campaigns, illustrations, animations, motion graphics and video productions for TV and large global companies, Blue had a dream.

In 2018, Blue left her well paid job as a Creative Director for a great Creative Agency and took a leap of faith to make her dream come true.

Maybe a little late to the party (at 50 something), Blue's dream was to start her own business, creating her own designs to share with others. 

As someone who loves to give and continually seeks purpose in her designs, she decided what better way to achieve these two goals, than by starting with creating something deemed thoughtful...the classic greeting card. 

Initially mostly typographic, Bluetiful designs are heavily influenced by Blue's surroundings of the beautiful Cotswolds countryside and people. Whether by colours, sayings or illustrations her refined designs are for the refined.

Although there has never been such a great choice of design-led goods, many are aimed at a younger demographic. So Bluetiful is driven by one simple idea: to create high-quality, well-designed paper and homeware goods that Blue would want to buy and give herself.

Blue is also on a mission to prove that you are never to old to follow your dreams and that being thoughtful and kind really is a goal continually worth pursuing. 

Join her on her journey, and let’s see where Bluetiful will go next…